The American Iron and Steel Institute (AISI), the major trade association that speaks on behalf of the North American steel industry, received a Standard of Excellence WebAward in the annual Web Marketing Association competition in the ‘Associations’ category for its Web site, Steelworks. The WebAward is an international Web site award program now in its 12th year. It names the best Web sites in 96 industries while setting the standard of excellence for all Web site development. The awards are determined based on seven different criteria, including: design, innovation, content, technology, interactivity, copywriting, ease of use, and overall score. The judges are from around the world and are experts in their fields, including members of the media, advertising executives, site designers, content providers, and webmasters.