The Latin American Iron and Steel Institute has changed its name to the Latin American Association of Steel (Alacero). According to President, Daniel Novegil, the launch of the new trademark “will contribute to strengthening the relations and promoting integration between the different links which make up this chain.”
Alacero is composed of 51 active companies from all over Latin America, which as a whole produce 70 million tons per year, and 29 affiliated companies from around the world. The new brand seeks to refl¬ect the values and attributions of the sector including constant innovation, the excellence of its human resources, the care for the environment and its contribution to sustainable development.